31 January 2010

Book Review: "A Whole New Mind: Why Right-Brainers Will Rule the Future"

"A Whole New Mind" by Daniel H. Pink has been on my radar for sometime now. It emphasizes not just more modern left-brain thinking, but rather integrating those analytics with our creative right mind thinking.

Pink breaks the book into 6 sections: design, story, symphony, empathy, play, and meaning. At the end of each section, Pink essentially invites the reader to do a bit of "homework," or in Pink's words "portfolio."

Essentially Pink emphasizes that we should use our whole mind, not just the left side which has been elevated to some sort of superior status. The truth is, as Pink sees it, that the left-side dominate jobs will be outsourced. For example, purely understanding how to program a computer is the sort of job that will go to somewhere such as India. The type of job that will not be outsourced will be “high concept, high touch” in this new era of the “conceptual age.”

“To survive in this new age, individuals and organizations must examine what they’re doing to earn a living and ask themselves three questions:

1. Can someone overseas do it cheaper?
2. Can a computer do it faster?
3.Is what I’m offering in demand in an age of abundance?” (page 51).

Perhaps you see the point. It may be time to invest in Pink’s homework. Are you afraid that your job will be outsourced? That you will become redundant? Maybe you are already in this situation. I’d like to invite you to read Pink’s book. It may help you get you into a better position, or at least using both sides of your brain.


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